Funded by Craig Newmark and in partnership with Facebook and Google, The Trust Project has set out to put an end to #FakeNews. The initiative emphasizes reader rights to accuracy and transparency about news sources, representing the beginning of news conformity with higher standards.
The Trust Project, funded by Craig Newmark and working in partnership with Facebook and Google, counters misinformation by asserting a reader's right to know where their news comes from. A mission that visible needs a site that is authoritative and neutral at once. It also has to serve several audiences who want different things: readers trying to understand the idea, newsrooms deciding whether to adopt its standards, educators looking for teaching material, and funders and press following its progress.
We designed the site to carry the mission plainly: what transparency in news means, what the project asks of newsrooms, and why readers should care, without jargon or alarmism. Resources are split by audience, with separate paths for the classroom, the newsroom and the research. The Trust Indicators at the heart of the project are explained step by step. A news section tracks launches and new partners, and a map shows the project's reach around the world. Black and white imagery built from newsprint keeps the look serious and impartial.
A clear, credible public home for the initiative. It explains a complex press-transparency mission in plain terms, and it reads as authoritative and neutral to each of the audiences it serves, from readers to the newsrooms it asks to change. A teacher can find lesson material, an editor can find the standards, and a journalist can find the research, each without wading through content meant for someone else.
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